concept development, art direction

Nationalmuseum Stories is a podcast concept created for the Swedish National Gallery.

Nationalmuseum is Sweden's museum of art and design with a large collection of paintings, miniatures, prints, sculptures and portraits. During their renovation that stretched over several years, they wanted to work on their digital presence and new interactive solutions to attract younger visitors. 

Together with my five other teammates, we asked ourselves what made us want learn about art and history. All of us came to think about someone in our lives who could give the art context through great storytelling. 

We made a marketing concept that was based on a podcast about history, art and culture located within Nationalmuseum, available both on and off site - created to make the pieces come to life. The podcast would be told by people who inspire us; in this case Hank's teacher Mats.