concept development, design & video editing,
made together with Amy Zeilon
Books Build Lives is a concept created to put emphasis on illiteracy over the world - especially among young girls. What would happen if Penguin Classics partnered up with Global Citizen in a campaign made to shine a light on the issue? We wanted to encourage people to read more while creating opportunity for others to learn through a simple idea. By changing the classic cover of Penguin Classics to something that would make no sense - we wanted people to stop and take a look.
0,99 cent per sold item would be donated to Global Citizen's work to fight illiteracy.